Get booked from Google. Pay per booking, not per lead.

No catch — this is a limited pilot. The Photographer's Lead Lab is testing Google Search as a new channel to select clientele and wants real case studies before offering it more broadly. Removing our management fee removes your risk, which makes this an easy yes for a small number of photographers. It won't stay this way once the model is proven. All you pay for is the discounted, pilot-only setup fee of $700 (a $2,000+ value and well beneath the revenue earned from one booking) and the 10% commission on anything booked through the campaign.

Fair payment and accurate campaign performance is systematically tracked. Every pilot lead is tracked from the moment it hits your dedicated landing page (or self-reports via the "how did you hear" field on your other forms). You log status in a shared sheet, and when something books, you attach the signed contract or deposit invoice as proof. I also connect a direct notification from your CRM or booking system, so I get pinged automatically the moment a project moves to "booked" — it's not just a self-report, there's a cross-check on both ends. That's what gets invoiced — nothing is charged on a guess.

Yes — a generous one. Any lead that touches this campaign while I'm actively managing it (lands on the tracked page, or self-reports via the "how did you hear" field) counts toward commission for 12 months from that first touch, even if the booking itself happens later within that window. That's long enough to cover a typical photography sales cycle and the "dark funnel" of people who see the ad but convert another way — without leaving either of us with an open-ended tail neither of us can ever fully close out. If you take over managing the campaign yourself later on, leads already in the funnel at that point keep their full 12-month clock — new leads generated after that are yours, free and clear.

This is a pilot, not a full rollout — we want to prove the model with a small, hands-on group before scaling it. That means limited spots, and we're reaching out directly rather than opening it publicly.

This Google campaign can run alongside your existing Meta campaign, or instead of it. Your current Meta management can continue as-is; Google Search is simply a new, separate test layered on top under its own performance-only terms.

The pilot runs on a 6-month minimum so the campaign has enough runway to actually produce data — Google's own learning phase alone takes 4-6 weeks. After that, either of us can end active campaign management with 30 days' written notice, at any time. Any leads already in the tracked funnel before that point still count toward commission for up to 12 months from when they first touched the campaign. If the pilot performs well, we'll talk about what a longer-term management arrangement looks like.

Your ad spend is billed directly to your own ad account, so you're always free to pause it yourself at any time — you're never locked into continued spend. The 6-month minimum applies to my active management, so I'm not disappearing after two slow weeks; Search campaigns need real runway to clear the learning phase. We'll check in at the 3-month and 6-month mark, look at real numbers together, and decide whether to continue, adjust, or wrap up. 

Lead generation ad campaigns are never a "set it and forget it" strategy. It takes real data to make informed decisions on optimizations and performance, and that data takes time to generate. With the search engine and your account manager working hard to optimize, time and ad spend are necessary components to see how the changes play out and to give the campaign a real chance to learn. Pausing an ad campaign after 2 weeks, even two months doesn't allow for enough time to move through all optimization possibilities; resulting in potentially wasted spend. That being said, results and leads do tend to generate within the first couple of weeks.